While the US is a nation of immigrants, the NFL is still led by American-born players. Only 5% of participants are foreign-born, and most of them enter the sport by attending college in the US. Genuine outsiders are unusual, and coaches from abroad are especially rare, which makes James Cookâs story remarkable.
For the past six months, Cook has been in charge of player development at the Cleveland Browns. This is an accomplishment in itself, but itâs extraordinary given he was raised in Surrey, is in his twenties, and did not played professional sport. Cook discovered the NFL as a 12-year-old while channel-flicking with his father and came across what he described as a âstrange and amazingâ game. He started playing locally and quickly wanted to become the first NFL QB from Europe. He progressed to representing Great Britain, but his dreams to attend college in the US proved financially prohibitive.
âI was scooping popcorn, cleaning seats, making burgers, handling a bit of everything. Any time the NFL guys needed me, I would adjust my shifts and help out. Being a quarterback, the one thing I had was I could pass. So when they trained with players, Iâd appear all over London and throw the ball to them. I wasnât paid, but theyâd often buy me lunch.â
It was here that he encountered Aden Durde, who had stints with the Carolina Panthers and Kansas City Chiefs during his playing days before he established the IPP program in that year with two-time Super Bowl winner Osi Umenyiora. When Durde became part of the coaching team at the Atlanta Falcons, becoming the first-ever British full-time coach in NFL annals, Cook took over the IPP. âI enjoyed a lot of fun with it, coaching some really interesting players,â he says. âWe had Rees-Zammit; Clayton, who got drafted by the Bills; Charlie Smyth, the specialist from the Emerald Isle whoâs now with the New Orleans. I went to Down Under to work with aspiring athletes from around the Pacific region to introduce them to the US college system, similar to what I wanted to do.â
Like his predecessor before him, Cook transitioned from working with international athletes to joining the NFL. âThe Browns called unexpectedly,â he says. âThey had a hybrid role supporting rookies, maximising efficiency on the practice field, working closely with physios, the coach and general manager. Itâs a really active position, which is perfect for me. My background was guiding international athletes who had never played the sport. Rookie rookies also have to establish structure and routines: learning to look after their body and handle a huge game plan. But also just being present for players. Thatâs the same across the board. And I love that.â
Does being an Brit who did not play in the NFL hold him back? âItâs more of a imagined hurdle than an real one,â says Cook. âI get a lot of reverse Ted Lasso jokes and many players refer to me as âmateâ as they love that. Itâs more about monitoring my language. I use âtrash canâ not âbinâ. But we feel anxious or under pressure about the same things and need support in the identical ways. If players know you can help them, they arenât concerned about your origin or what accent. And when people know that you care, all the other stuff fades.â
Originating from outside the NFL bubble has its advantages. âI spoke in front of the whole squad soon after joining, and, as we walked out, one of our offensive linemen asked me about rugby with me as he enjoys it. You build those bonds and build relationships. Teammates are genuinely intrigued. NFL buildings are more diverse than many think. We have people from all sorts of backgrounds, a range of experiences. Our saying at IPP was: âStand out â you are different so embrace it.â Itâs something to celebrate.â
The NFL has been better at producing foreign fans than developing global talent. Jordan Mailata, a former rugby player from Australia who won the Super Bowl earlier this year with the Eagles, is among the rare IPP players to have made it to the very top.
Foreign players have usually been specialists, brought in from different sports. Howfield swapped soccer for English clubs for becoming a kicker for the Broncos and New York Jets; Mick Luckhurst graduated from rugby in England to the Falcons team. If you arenât aiming to be a special teams player and did not educated in the American system, itâs very challenging to advance to the NFL.
Ayo Oyelola, a Londoner who played for Chelseaâs academy before finding the sport at university, has made that step. He competed in the CFL for the Winnipeg Blue Bombers before taking his talents to the Jacksonville Jaguars and Pittsburgh Steelers.
Maximilian Pircherâs story is equally improbable. At over two meters and 23 stone, the from Italy was clearly not suited for his preferred games, soccer and handball, so started the NFL in his late teens. He impressed while representing clubs in Europe and Germany, as well as the Italy team, and was given a spot on the IPP in 2021.
The following year, he had his hands on the championship trophy as a part of the Rams training team. Pircher subsequently had spells on the periphery at the Detroit Lions, Seahawks and Washington Commanders, before he signed with the Minnesota Vikings at the late summer. He has been popular in each team but is hasnât had game time on the gridiron. Is being a foreigner still a challenge?
âIt isnât difficult, not a barrier,â says the 26-year-old. âWe have players from all different states, so it isnât an issue. Initially, they ask: âYou speak differently â whatâs your background?â But, once we clarify that, weâre all friends. The Vikings have a really inclusive culture, a great team, a great franchise.â
Although devoting the majority of training with his fellow offensive linemen, Pircher has immersed himself in the team dynamics at his teams. âObviously the offensive line is consistently close-knit because we are a unit and united, but we have mates from all positions. My best friend, Landen Akers â my wedding witness, in fact â was a wide receiver at the LA. The specialist from the Packers, Orzech, is a really good friend: we lived together for two years at the LA Rams. QBs, defensive linemen, special teams: weâve have to be there for each other.â
Pircher is aware he represents not only his home countries. âIn my view every nation beyond the US. The better each one of us does, the greater number of youth who participate in Europe, in Europe, wherever, can realize: âIt can be done â if I put the work in every day, I can succeed.â I have a many youngsters hitting me up, asking for tips. Itâs rewarding to encourage them to pursue what Iâve achieved.â
The program alumni are welcomed to Florida annually to train the next wave of potential NFL internationals. âAlmost all of us come back
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